Built in BC. Built for BC Homeowners.

MarketLink was built by people who have spent their careers in the insurance industry — because they knew there was a better way to do this.

Our Story

MarketLink Insurance Solutions exists because three people saw the same problem from three different angles. Brad Hayward spent over 41 years in the BC insurance industry — running his own brokerage, building deep relationships with clients across a wide range of industries, and co-founding one of BC's highest premium volume replacement cost MGAs before its successful sale. Scott Irwin had spent two decades building technology that helped insurance brokers across BC work smarter and serve their clients better. And Mario Imeri had the technical depth to build something genuinely new from the ground up.

Together, they set out to build a home insurance experience that was genuinely simple — one that met BC homeowners where they already were, on their phones, and made the process fast, clear, and human. The result is MarketLink: a direct-to-consumer home insurance platform backed by one of BC's most established mutual insurers.

Three people around a table with papers and a small house between them, one window of the house lit — the founding of MarketLink.

We're not trying to reinvent what insurance is. We're changing how you get it.

Backed by Mutual Fire Insurance of BC

MarketLink policies are underwritten by The Mutual Fire Insurance Company of British Columbia — a mutual company that has been serving Canadian homeowners since 1902. As a policyholder, you have the option to become a member and share in the company's success. It is one of only a few mutual companies operating this way in Canada, and it is a big part of why we chose to build MarketLink on their platform.

Meet the Team

Brad, Scott, and Mario each brought something essential to building MarketLink.

Brad Hayward, Co-Founder & President of MarketLink Insurance Solutions.

Brad Hayward

Co-Founder & President

Brad Hayward has spent over 41 years in the BC insurance industry — running his own brokerage, co-founding one of BC's highest premium volume replacement cost MGAs, and building the kind of client relationships that last decades. He knows this industry from every angle, and MarketLink is what happens when that experience meets the right technology at the right time. Brad holds his CIP, CAIB and ACS designations.

Scott Irwin, Chief Executive Officer of MarketLink Insurance Solutions.

Scott Irwin

Chief Executive Officer

Scott Irwin is the CEO and co-founder of MarketLink Insurance Solutions, bringing over two decades of experience in insurance technology. As the founder of Broker Link Software, Scott has spent more than 20 years building digital solutions that help insurance brokers across British Columbia work smarter and serve their clients better. His deep roots in the BC insurance industry and his forward-thinking approach to technology are what made MarketLink possible.

Mario Imeri, Chief Technology Officer of MarketLink Insurance Solutions.

Mario Imeri

Chief Technology Officer

Mario Imeri brings over seven years of hands-on experience building custom software for the insurance industry. He holds a Joint Major in Management Information Systems and Computer Science from Simon Fraser University and has spent his career designing and delivering technology from the ground up. His work spans vehicle replacement cost platforms, online aviation insurance applications, and the text-messaging lead generation system that powers MarketLink today.

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